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Alterna hair care product line was created for one simple purpose - to change the way people think about hair
care. Born from years of intensive research and development, Alterna's goal is to continually push the alternative
envelope by revealing the latest in hair care ingredients and technologies in order to shape the future of professional
hair care. The end result - beautiful, healthy looking hair at any age.

Alterna TEN products are infused with African Cacao Extract, Caviar, White Truffle Oil, Champagne Grape Seed
Oil, Bulgarian Evening Primrose, and Arabian Frankincense to create products that deliver results and not promises.
Alterna TEN Hair Care Products - Shampoo
Alterna TEN Shampoo - The perfect blend of ten key elements that transform hair from ordinary to extraordinary.
Alterna TEN Shampoo is sulfate-free. Alterna TEN Shampoo rebalances and nourishes all hair types for customized
results.
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