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Alterna hair care product line was created for one simple purpose - to change the way people think about hair
care. Born from years of intensive research and development, Alterna's goal is to continually push the alternative
envelope by revealing the latest in hair care ingredients and technologies in order to shape the future of professional
hair care. The end result - beautiful, healthy looking hair at any age.

Alterna White Truffle hair care products are cultivated throughout European history, and this luxury blend is
an invaluable source of Vitamin E, and is therefore one of the world's premier natural anti-oxidants. It moisturizes
the hair and scalp while protecting the hair from damaging free radicals.
Alterna White Truffle Hair Care Products - Shampoo
Alterna White Truffle White Truffle Luxury Shampoo - This extravagant formula combines Alterna's enzyme therapy
with rare ingredients such a European White Truffle Oil, the planet's richest source of the B vitamins, known as
"The beautifiers," Caspian Sea Caviar Extract and Mediterranean Arnica Flower. *A phyto-organically derived
surfactant system provides the most effective natural cleansing system available.* Nutrient-activating enzymes
and the world's most expensive haircare ingredients combed from the farthest reaches of the globe infuse the scalp
and hair for added conditioning, moisture, elasticity and extraordinary shine.* Full spectrum UV protection. *
Ideal for daily use and safe for chemically-treated hair.
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